Project Description
The Pearl Qatar – Man Made Island
Type
High End Mixed Use Residential, Commercial, Retail and Hospitality
Cost and Size
QAR 35 Billion Est – 3.5 million Sq. Meters
Special Characteristics
Man Made Island 1st Freehold development in Qatar – 5 star destination with luxurious living throughout – 4 awards collected in Dubai
Location
Doha, Qatar
Start Date
March 2003 (10 year phased construction programme)
Demand Drivers
Property in Qatar remains primarily internal, stemming from people living and working within Doha, Residential and Office sectors benefited from rising wealth, Multinational companies establishing offices in Qatar and Increasing numbers of expatriates in the country
- Feasibility Studies & Strategy: – Highest and Best Use
- Analysis, P&L, Cashflow et al
- Business Plan – Structure of Company (Both Functional and Organisational)
- MasterPlan Approval – UPDA and Env. Risk Assessment
- OCIP – Owner Controlled Insurance Program delivered
- TCOM – Self Regulatory Authority and City Management
- Sales and Marketing strategy (with USP), Sales Agreement and Pricing (E)
- Sales Office designed / products released to market
- JV’s established to support Company and Development
Companies Involved
Callison, SRSS, Qatar Cool, Parsons Binkerhoff, Dar, Cluttons, JLL, Dar Al Handasah, KEO, QDC, CDC, Renautica, et al
Our Added Value
Changed design (19 – 31 towers – increased sales by 35%) Concept and established the 1st SRO and Created Regulations/Guidelines Concept and OCIP establishment for de-risking entry for investors and ensuring Master Developer control.