Mixed Use Residential, Commercial, Retail and Hospitality
Cost and Size
QAR 65 Billion – 7.2 million Sq. Meters
Beach Fronted and PGA approved Golf Course and FREEHOLD (only 1 of 3 developments in Qatar)
Al Khor, Qatar
March 2005 (8 year phased construction programme)
Property in Qatar remains primarily internal, stemming from people living and working within Doha, Residential and Office sectors benefited from rising wealth, Multinational companies establishing offices in Qatar and increasing numbers of expatriates in the country
Feasibility Studies & Strategy:– Highest and Best Use, Valuation of Land
Bank Investment Port-Folio Investment Strategy, Financial Analysis, P&L, Cashflow et al
Business Plan – Structure of Company (Both Functional and Organisational) and service lines, fees and delivery
MasterPlan Approval – UPDA, OCIP & Legal Framework, ERA
Sales and Marketing strategy (with USP), Sales Agreement and Pricing (A&E)
Prime Minister attended +600 VVIPs attended world class ceremony
Sales Office designed / products released to market
Leader and established Company – (Kuwait and Qatari JV) – Tanween, formally Quality International Qatar (QIQ) – A development Company (full turnkey)
Spin off – became the largest development company arm for Barwa and Lusail
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